Maintaining hydration is important for everyone, not just athletes or those who exercise. Mild dehydration by as little as 2% can negatively affect our cognitive function*, such as the ability to concentrate and be alert, as well as our mood. Vita Coco® Coconut Water, containing all the goodness of young green coconuts, has become increasingly recognised as a credible and natural source of hydration.
Coconut water has been used for centuries as a natural rehydration beverage by many native cultures. Modern science has shown that coconut water’s nutritional attributes make it an appropriate alternative to higher calorie rehydrating beverages, such as sports drinks. In addition, although we all need to drink water regularly, coconut water is a great-tasting way to supplement our hydration needs whilst offering that little bit extra.
Nutritional Therapist, Susie Perry explains, “Coconut water is completely natural and doesn’t contain all the caffeine and artificial preservatives, sweeteners and colourings that some sports drinks contain. Drinking water helps, but isn’t as efficient at replenishing the body as drinking coconut water, which contains electrolytes to help draw water into the body cells quicker.”
Vita Coco Coconut Water is procured directly from young green coconuts and contains naturally-occurring sugars in an amount that is easily absorbed by the body, as well as electrolyte minerals such as potassium and sodium. In addition, Vita Coco has 24 calories per 100ml serving, with no fat or cholesterol. It’s a great tasting, fat free and low calorie route to natural hydration that will see you feeling fresh and re-fuelled.
Using a beverage like Vita Coco Coconut Water that is refreshing, yet meets today’s nutritional needs, can help contribute to optimal performance every day.
Vita Coco is available in four tasty flavours – Vita Coco Natural Coconut Water, Vita Coco Lemonade, Vita Coco Coconut Water with Pineapple and Vita Coco Coconut Water with Peach & Mango. This refreshing nutritional drink comes in two re-sealable pack sizes: 330ml for on the go; and 1 litre for take home consumption.
Vita Coco is available at WOOLWORTHS Stores nationwide, independent retailers, lifestyle and fitness centres. It retails from R22,95 for the 330ml and R54,95 for the 1 Litre. For more information, visit www.vitacoco.com/za or follow @VitaCocoZA on Twitter, Facebook and Instagram.
* Cognitive Performance and Dehydration by Ana Adan, PhD: Department of Psychiatry and Clinical Psychobiology, School of Psychology, and Institute for Brain, Cognition, and Behavior, University of Barcelona, Barcelona, Spain.
About Vita Coco
Vita Coco is the brand that started the coconut water beverage trend when it was first introduced in New York, in 2004. Founded by long-time friends Michael Kirban and Ira Liran, Vita Coco has gone from a two-man start-up business into a growing global beverage brand now available in 30 countries. In Europe, Vita Coco is sold at nearly 20,000 retailers and South Africa is sold at Woolworths stores nationally.