2016 can easily be dubbed as the year of “Bad Gal Riri” – as Barbadian musician Rihanna is popularly known – so far‚ as she continues to break records with her latest studio album titled ANTI.
The 28-year-old beauty‚ who is currently on the American leg of her ANTI World Tour‚ over the weekend garnered over 20-million subscribers on video hosting service Vevo‚ following the release of her latest single and video‚ Kiss It Better on Friday.
It is the first time a female artist has boasted such a large following on the popular channel. Superstars Beyonce and Lady Gaga have just over 9-million and 6-million respectively.
In true Rihanna fashion‚ the grey video takes a no-holds barred approach to female sexuality with the singer seen showing off her pierced nipples and tattooed body‚ as she gyrates sensually while belting out the romantic lyrics.
The video has already been viewed over 9-million times all over the world. Work‚ featuring Drake‚ the lead single from the album‚ continues to reign supreme on YouTube‚ boasting just under 200-million views within a month.
Over the weekend‚ Black Entertainment Television’s Black Girls Rock awards honoured her with the Rock Star Award in recognition of her being the top-selling digital artist of all time after selling 54-million albums and 210-million digital tracks worldwide.