Puma continues to drive the latest global women’s campaign ‘DO YOU’, by partnering with local model, actress and Puma ambassador Nomzamo Mbatha.
The campaign has been created to inspire confidence, challenging women to take ownership of themselves, their bodies and their situations.
“I think we are definitely living in a time where women are taking back their identity, we’re taking back the narrative of feminism and we’re saying, I’m going to do me,” says Nomzamo. “The only way to ‘DO YOU’ is to be you.”
Nomzamo joins the strong women appearing in the campaign, including international model, actress and activist Cara Delevigne, Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable and Rihanna, who served as the campaign’s Creative Director.
The campaign was inspired by Rihanna who once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.” The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.
This is what ‘Do You’ means to Nomzamo: