Africa will unite in the glitz and glamour when music meets fashion at the 2016Music Award Metro FM in Durban next month
The new category will honour the continent’s artists whose music is played on Metro – an addition to celebrate the awards’ 15th year.
Previously, the awards only focused on South African music, despite the station playing music from across the globe.
Station manager Sibongile Mtyali said, “This [new category] is to assist in uniting Africa and celebrating our oneness. People tend to look at South Africa as not being a part of Africa and this is to emphasise that South Africa is a part of Africa.
“There’s no way that we can deny that African music is making it [here] and we cannot wait for someone outside to come and celebrate us,” Mtyali said.
She said the station’s listeners would decide the name of the category, for a prize. The listener who comes up with the winning name would receive a “full Metro FM Music Awards experience”.
Cash is also king at this year’s awards. Each category winner, apart from walking away with a statue and bragging rights, will be R100 000 richer.
Said Mtyali, “Musicians work very hard and part of our responsibility is to support and develop our musicians.
“We want to see South Africa move from reporting that our musicians die as paupers.
“It’s the platinum edition of the awards and it’s a big deal for us. For us it’s no longer a question of whether we are the biggest awards show in South Africa.”
The list of nominees for each category will be announced this week.
The 15th Metro FM Music Awards take place on February 27 at Inkosi Albert Luthuli Convention Centre in Durban.