LONDON – Adele, whose album ’25’ swiftly became the biggest seller of 2015, has achieved an additional milestone.
Her hit song ‘Hello’ has reached one billion views on video platform YouTube just 88 days after being uploaded, according to the Guinness World Records website.
Adele’s had earlier achieved her first Guinness World Records title with ‘Most views for an act on VEVO in 24 hours’, with her song, ‘Hello’ being viewed 36 million times in one day.
This record was rapidly eclipsed by David Bowie the day after his death, when the music icon received 51 million Vevo views.
The British singer has also been asked by the organisers to to perform at the 2016 awards in February.
Adele’s comeback album, ’25’, was not nominated for a Grammy this year because it was released in November, outside the eligibility period for consideration,
Having won six Grammys for her 2011 hit album ’21’, Adele broke opening week sales records in the United States when she returned to recording after a four-year absence with ’25’. The album has sold more than 7.4 million copies in the US alone, according to data from Nielsen Music.
US rapper Kendrick Lamar, who leads the 2016 Grammy field with 11 nominations including album of the year for ‘To Pimp A Butterfly’, will also perform at the February award ceremony, along with Canada’s The Weeknd.